DCs new general manager aims to “leverage the cultural power” of company for “increasingly diverse global fan base”

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DC’s new general manager/senior vice-president Daniel Cherry III (opens in new tab) officially began his tenure at the company this week, and in a social media post, he’s given a little bit of background on his comic book roots and his vision of DC going forward.

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“I’ve been a huge DC fan since I first discovered the joy of comics from my father, who collected Shazam oversized comics from the ’70s,” Cherry writes on LinkedIn (opens in new tab). “I am standing on the shoulders of giants like Malcolm Wheeler-Nicholson, Bill Finger, Bob Kane, Neal Adams, Harry Lampert, and so many others. I’m especially proud to be continuing the legacy of fellow Ohioan and Cleveland native Jerry Siegel, who created Superman.”

Cherry will be working alongside publisher/chief creative officer Jim Lee at the Burbank-based company, with them both reporting to Warner Bros. global brands and experience president Pam Lifford.

“While always respecting the past, I also think it’s our responsibility to leverage the cultural power of DC Comics and our characters to entertain and inspire an increasingly diverse global fan base,” Cherry says. “Comics have the unique power to create resonant imagery and narratives that can move the world toward a better, more inclusive version of itself.”

In his Twitter bio (opens in new tab), Cherry describes himself as a “creative optimist” and “strategic realist,” and in this LinkedIn post he expresses excitement at the potential DC has going forward.

“It’s my sincere hope that I am able to contribute and help evolve the brand and increase its relevance and impact for generations to come. #DCComics (opens in new tab) #SuperHeroes (opens in new tab) #DreamJob (opens in new tab) #DCFanDome (opens in new tab) #DCEU (opens in new tab) #ExperienceOverTheory (opens in new tab)“

What will the future hold for DC and its comic book characters? Whatever it is, it’s no doubt they’re aiming to make as big an impact as possible. Check out our list of the 10 biggest DC comic book events (opens in new tab) to see the heights they’ve had before.