If you live in the state of New York, you may have seen some new public service announcements in the past several weeks. With bright blocks of color and bold lettering appearing in English and Spanish iterations, they look like any other PSAs about mask-wearing or being polite on public …
Read More »Lilyisthatyou Debuts Provocative 'F.M.R.N.' Video
Lilyisthatyou released the visual for her streaming hit “F.M.R.N.” on Monday. In the colorful clip, directed by Qran Zhu, the singer stares down the camera as she delivers her single’s amorous invitation: “Can you come fuck me right now?” That chorus became popular on TikTok before the song was even …
Read More »How Young Musicians Like PinkPantheress Are Ushering in the 'Alt-Girl Rap' Era
In late January, the 20-year-old musician PinkPantheress posted a grainy TikTok video at her home in South London. Set to her song “Pain,” the 12-second clip was remarkable in its mundanity. She sits at her computer while obscuring her face with a block of text that reads: “day 11 of …
Read More »Sea Shanty Sensation Nathan Evans: 'I'm an Actual Musician'
On Christmas, Nathan Evans was a struggling 26-year-old musician who delivered mail by day in Airdrie, Scotland, a small town outside Glasgow. He needed a job that would allow him time to practice and also help support him and his wife during their first year-plus of marriage. Then, on December …
Read More »Meet TikTok's Unlikely Hero: Howie Mandel
Last summer, Howie Mandel’s son gave him some instructions: Turn around and clap. Film it. Put it on TikTok. The result was a viral meme that came and went as quickly as any other viral memes on TikTok, but for Mandel, it was enough to get millions of hits in …
Read More »'The Worst-Best Day of My Life': How a Song Went Viral, Then Suddenly Disappeared
On Tuesday, Noah Ryan Murphy, an 18-year-old who makes music as deadman死人, experienced severe whiplash. One of his productions, “Omae Wa Mou,” debuted at Number One on Spotify‘s Viral 50. But the same day, Murphy was hit with a copyright infringement claim, which led to the removal of the track …
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